Faculty Picture
Professor of Marketing
School of Business Administration
Education: B.E.; M.A.; Ph.D. (Cranfield, Bedford, England)
Office: E-356 Olmsted Building
Phone: 717-948-6343
E-mail: k9x@psu.edu

Vita

Dr. Kaynak has conducted post-doctoral research studies at universities and research institutions in North America, Europe, Africa, and Asia-Pacific. He has lectured in diverse areas of marketing and international business in various countries, and served as a consultant/advisor in five continents in over forty countries.

Dr. Kaynak has had 24 books and over 200 scholarly and professional articles published. He serves as Editor-in-Chief of six international marketing/business journals, and edits the Haworth Book Series in International Business. Dr. Kaynak is on the editorial review boards of some leading marketing and international business journals of U.S. and European origin. He has been a senior training advisor, business consultant, and chief advisor to international agencies and a number of country governments. In addition, he has worked for Inter-American Development Bank, United Nations Development Program, International Trade Center, Canadian International Development Agency, Finnish International Development Agency, U.S. Agency for International Development, Vice Chancellors of the University of Brunei Darussalam and University of the South Pacific. For a period of two years, he served as Education and Technology Advisor to the President of Kyrgyz Republic.

Education

  • D.Sc., (Hon.) Turku School of Econ & Bus Admin (Finland)
  • Ph.D., Marketing Management, Cranfield University, United Kingdom
  • M.A., Marketing, University of Lancaster, United Kingdom
  • B.Econ., Economics, Istanbul University, Turkey

Research Areas

International marketing, comparative marketing systems, export marketing management, cross cultural/cross-national consumer behavior, marketing in the third world, international marketing of services (tourism, banking and credit card usage), international business education, global marketing/business strategy.

Continuing Education Interests

Services marketing, bank marketing strategy, tourism marketing planning, joint venture formation, marketing to new Europe, customer satisfaction, market opportunities in the middle east/eastern Europe and Russian federation/China, global competitive strategy, promotion and sales management techniques, international food and agribusiness marketing

Professional Affiliations

  • Academy of International Business
  • Academy of Marketing Science
  • European International Business Association
  • European Marketing Academy
  • Society for Marketing Advances
  • International Management Development Association
  • American Marketing Association
  • American Society for Competitiveness