Vita

Dr. Friedman joined the Penn State Harrisburg faculty in the summer of 2000. He was previously a business journalist in Mexico City and New York City . Dr. Friedman´s research uses both experimental and survey techniques. He has published in the Journal of Macromarketing and several conference proceedings.

Education

• Ph.D., Marketing, University of Michigan
• M.B.A., Marketing, Baruch College
• B.A., Economics, University of Pennsylvania

Research Areas

Services marketing, consumer behavior, e-commerce, customer satisfaction.

Continuing Education Interests

Work and life balance, cross-cultural HR studies, strategic human resource management.

Professional Affiliations

• American Marketing Association
• Association for Consumer Research
• Society for Consumer Psychology